Restaurant Marketing Services, Inc., offers affinity card marketing and monitoring systems to fine dining establishments nationwide. Fixed costs are $600,000 per year. Sponsoring restaurants are paid $60 for each card sold, and card printing and distribution costs are $3 per card. This means that RMS's marginal costs are $63 per card. Based on recent sales experience, the estimated demand curve and marginal revenue relations for are:
A.Calculate output, price, total revenue and total profit at the revenue-maximizing activity level.
B.Calculate output, price, total revenue and total profit at the profit-maximizing activity level.
C.Compare and discuss your answers to parts A and B.
A. Calculate output, price, total revenue and total profit at the revenue-maximizing activity level.
Revenue will be maximized when MR=0
Variable Cost per unit=$63
Total Variable Cost=63Q
Total Cost=Fixed Cost+ Total Variable Cost=600000+63Q
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Solution describes the steps to calculate output, price, total revenue and total profit at both revenue maximizing and profit maximizing levels.