Expected NPV
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The McGregor Whiskey Company is proposing to market diet scotch. The product will be test-marketed for 2 years in Southern California at an initial cost of $500,000. This test launch is not expected to produce any profits but should reveal consumer preferences. There is a 60 percent chance that demand will be satisfactory. In this case, McGregor will spend $5 million to launch the scotch nationwide and will receive an expected annual profit of $700,000 in perpetuity. If demand is not satisfactory, diet scotch will be withdrawn. McGregor requires a 12 percent return on its investments.
What is the expected NPV of the diet scotch?
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Solution Summary
The solution explains how to calculate the expected NPV for McGregor Whiskey Company.
Solution Preview
We first calculate the NPV at t=2 and then move backwards to t=0
At t=2 there are two possibilities - either the test launch is satisfactory or not. If the test launch is not satisfactory, the project will not be taken forward and ...
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