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    Assessment of Current Fare and the Maximizing of Profits

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    Need help with an assessment of whether the current fare maximizes profits

    My instincts say no. If not, need help identifing the fare that should be charged. Looking for evidence that it is the best fare by showing that profits are highest if this fare is charged.

    Notes: Comment on the suggestion that the company could use price-discrimination strategies to improve profitability, and I do not believe fuel costs should be used as a basis for pricing.

    My notes are attached, and my spreadsheet is solid.

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