Ford executives recently announced that the company would extend its most dramatic consumer incentive program in the company's long history - the Ford Drive America Program. The program provides consumers with either cash back or 0 percent financing for new Ford vehicles. As the manager of a Ford/Lincoln/Mercury franchise, how would you expect this program to impact your firm's bottom line? Explain.© BrainMass Inc. brainmass.com March 21, 2019, 4:55 pm ad1c9bdddf
Auto makers function in a non-collusive oligopoly, where each firm must carefully watch the actions of its competitors. A kinked demand curve is usually used to model ...