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Control mechanisms

I need to Examine the positive and negative reactions to the use of the following control mechanisms in American Express.

1- Balance sheet
2- Return on Investment
3- Revenue Growth
4- Liquidity Report

In 300 words

If you used an electronic source, include the URL. If you used a printed source please attach a copy of the data.

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The response address the queries posted in 661 words with references.
//The given discussion paper is based in the process of control mechanism. In this series, the tools used by the American Express for its control mechanism are explained in detail. In the first section of the discussion paper, the process of 'Control Mechanism' is explained in detail.//

Control mechanisms.

American Express is known as "AmEx" or "Amex". It is a diversified global financial services company which is headquartered in New York City. The company also has major offices in Fort Lauderdale, Salt Lake City, UT; Greensboro and Phoenix (About US, 2005).The company is best known for its credit card, charge card and traveler's cheque businesses. American Express uses balance sheet, return on investment and revenue growth to its control mechanisms.

//In the next section of the discussion paper, the tools used by American Express for the effective management of the control mechanism is explained, in a elaborative manner. These tools are the Balance Sheet, Return on Investment, Revenue Growth and Liquidity Report.// ...

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