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microeconomic and macroeconomic factors

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Discuss some of the microeconomic and macroeconomic factors a firm must consider in its own sales and profit forecasting.

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Microeconomic and macroeconomic factors are summarized in this solution. References are also provided to further validate the findings.

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Discuss some of the microeconomic and macroeconomic factors a firm must consider in its own sales and profit forecasting.

Macroeconomics can best be described as the study of the large aggregates of the economy or the economy as a whole. Microeconomics is the study of the economic variables affecting individual unit in an economy. Suppose the firm is dealing into garments. Following factors can affect the firm's sales and profits:

1. Number of Close ...

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