Purchase Solution

Aztec Enterprises - Elasticity of Demand

Not what you're looking for?

Ask Custom Question

Text Problem:
Aztec Enterprises depends heavily on advertising to sell its products. Management at Aztec is allowed to spend $2 million monthly on advertising, but no more than this amount. Each month, Aztec spends exactly $2 million on advertising. What is Aztec's elasticity of demand for advertising? Can you write the equation for Aztec's demand for advertising?

Purchase this Solution

Solution Summary

Answers the question:

Aztec Enterprises depends heavily on advertising to sell its products. Management at Aztec is allowed to spend $2 million monthly on advertising, but no more than this amount. Each month, Aztec spends exactly $2 million on advertising. What is Aztec's elasticity of demand for advertising? Can you write the equation for Aztec's demand for advertising?

Solution Preview

The Demand Function is very simple: D = 2million/Price

We are going to calculate the price elasticity of demand:

Price elasticity of demand: = (dQ / dP)*(P/Q)

This means we have to calculate dQ/dP (ie, the derivative ...

Purchase this Solution


Free BrainMass Quizzes
Economics, Basic Concepts, Demand-Supply-Equilibrium

The quiz tests the basic concepts of demand, supply, and equilibrium in a free market.

Basics of Economics

Quiz will help you to review some basics of microeconomics and macroeconomics which are often not understood.

Pricing Strategies

Discussion about various pricing techniques of profit-seeking firms.

Economic Issues and Concepts

This quiz provides a review of the basic microeconomic concepts. Students can test their understanding of major economic issues.

Elementary Microeconomics

This quiz reviews the basic concept of supply and demand analysis.