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Market Trends

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Market Trends Paper
describe market trends that your selected organization/industry will face. Explain your conclusions.

a.Market structure
b.Impact of new companies entering the market
c.Prices
d.Technology
e.Productivity (consider the law of diminishing marginal productivity)
f.Cost structure
1)Wages and benefits
2)Fixed and variable costs
g.Price elasticity of demand
h.Competitors
i.Supply and demand analysis
j.Impact of government regulations

Organization = Apple
APA format
At least 2 references

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Solution Summary

Market Trends Paper
describe market trends that your selected organization/industry will face. Explain your conclusions.

a.Market structure
b.Impact of new companies entering the market
c.Prices
d.Technology
e.Productivity (consider the law of diminishing marginal productivity)
f.Cost structure
1)Wages and benefits
2)Fixed and variable costs
g.Price elasticity of demand
h.Competitors
i.Supply and demand analysis
j.Impact of government regulations

Solution Preview

a.Market structure

The current market structure for Apple is monopolistic and going forward, the market will continue to remain extremely competitive with new smaller players entering this market. It does not appear that consolidation will happen in this marketplace and the competition is going to become more extreme in the future. Existing players will become stronger and larger and new entrants, both small as well as medium sized ones, will continue to threaten the leadership of players like Apple. As there are low barriers to entry in the market, it is easier for new entrants to enter the consumer electronics and computing industry.

b. Impact of new companies entering the market:

In the future, only those new entrants that will enter with revolutionary new products/technology will threaten supremacy of established giants like Apple. Smaller entrants will only have impact in limited geographic terriroties that they will operate in. Otherwise, it does not look like that new entrants will pose too much of a problem for players like Apple.

c.Prices

Price will continue to get intense in the future as well, as companies will look out for ways to reduce cost of products and offer better quality products at lower costs to consumers. Consumers will continue to get more informed and ...

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  • MBA, Rochester Institute of Technology
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