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Discount Pricing - Prices in a Slow Economy

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Discount Pricing - Prices in a slow economy.

Find an appropriate article on the Internet relating to discount Pricingand/or prices in a slow economy. Summarize by including:

1) Name of the Article
2) Name of the source and include the Website's address (URL)
3) Author and Date of the article (must be less than one year old)
4) Article summary
5) How it applies to the topic and marketing in general

Article selected: Airbus Officials Cite Challenges.

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Solution Summary

The solution discusses prices in a slow economy.

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The name of the article that expounds on this week's topic on discount pricing is "Airbus Officials Cite Challenges. The source for this article is the Travel Agent Central and is retrievable from the Wall Street Journal at http://online.wsj.com/article/SB10001424052748704575304575295963528035840.html. The article is authored by Daniel Michaels on June 10, 2010.

The article starts by detailing about Airbus and its parent company, the European Aeronautic Defense & Space Co which have seen a subsequent period of tough business years. With the spotlight on the airline industry, the company is forced to take account the industry's inherent risks and apply a price tag on their subsequent airline programs.

While the company acknowledges being behind schedule in their programs as well as being over budget on the same, it still maintains a stand of operational ...

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