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Securities business

How might an online securities company (ETrade, Schwab, etc.) differentiate themselves in the market? What are the opportunities for future growth? Please provide a detailed response.

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Etrade, Schwab etc may differentiate themselves in many ways:

1. The companies may differentiate by offering faster transactions than other sites. This provides opportunities for attracting those customers who need faster services.
2. The securities companies may differentiate by offering slightly better prices to their customers. This provides opportunities for attracting customers who are seeking- better prices.
3. The securities companies may differentiate by offering slightly lower margins for forward transactions. This provides opportunities for attracting customers in the forward market segment.
4. The securities companies may ...

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