Gainsborough Fashions Ltd operates a small chain

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FINANCIAL ANALYSIS

In financial analysis, we need qualitative information and try to read between the numbers. We have to ask all the right questions. Over the years, there are some ratios, which have become more popular and handy for rule of thumb analysis of financial statements. Our purpose in this note is not deride them but to advice the reader to use them properly to derive the correct results. Ratio analysis can also help us to check whether a business is doing better this year than it was last year; and it can tell us if our business is doing better or worse than other businesses doing and selling the same things. In other words it helps in inter firm and intra firm comparison.

We can use ratio analysis to try to tell us whether the business
1. Is profitable
2. Has enough money to pay its bills
3. Could be ...