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Cross-business Value Chain Relationships

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To take advantage of cross-business value chain relationships and strategic fit and turn them into a competitive advantage requires that companies determine whether there are opportunities to strengthen the business, which includes such tasks as the following, EXCEPT:

a. The transferring of valuable resources and capabilities
b. Combining related value chain activities of different businesses to achieve lower costs.
c. Forcing cultural independence, operating diversity, and sophisticated analytical responsibility on the businesses to ensure compatibility with the corporate overhead identity.
d. Sharing the use of powerful and well-respected brand names across multiple businesses
e. Encouraging knowledge-sharing and collaborative activity among the businesses

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c. forcing cultural independence, operating diversity, and sophisticated analytical responsibility on the businesses to ensure compatibility with ...

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Walt Disney company: a strategy of related diversification

Hi! I need help with the part of the assignment which states "and be prepared to justify the extent to which the value chains of Disney's different businesses seem to have competitively valuable cross-business relationships."

This is something the professor will either have me discuss in class or I may have to write about it at a different time via a more detailed assignment. That was my interpretation of it.

The Walt Disney Company is in the following businesses: Theme Parks, Disney Cruise Line, Resort Properties, Movie, video, and theatrical productions, Television broadcasting , Radio broadcasting, Musical recording and sales of animation art, Anaheim Mighty Ducks NHL franchise, Anaheim Angels Major League Baseball franchise, Books and magazine publishing, Interactive software and Internet Sites, The Disney Store retail shops.

Based on the above list, discuss whether or not Walt Disney's lineup reflects a strategy of related diversification, unrelated diversification, or a combination of related and unrelated. Explain your answer and be prepared to justify the extent to which the value chains of Disney's different businesses seem to have competitively valuable cross-business relationships.

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