PepsiCo's future explained
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I need help with the following:
Provide detailed information regarding the company PepsiCo.
1. Help research PepsiCo competitors and do a SWOT analysis for Kraft.
2. What is PepsiCo's future outlook from your perspective?
Provide your response in about 2-3 pages
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Solution Summary
Kraft's SWOT and Pepsi Co's future are explained in a structured manner in this response. The answer includes references used.
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1. PepsiCo is an American company with headquarters in Purchase, New York. It is a multinational company that makes and markets foods, snack, and beverages. it has more than 263,000 employees all over the world. The main competitor of PepsiCo is Coca-Cola Company. Coca-Cola has traditionally competed with PepsiCo in the carbonated soft drinks category. The main competition was between Coca Cola and Pepsi. However, since diversification strategy followed by PepsiCo, it has surpassed Coca Cola n market value in 2005. Currently, beverages account for less than 50% of the total revenues of PepsiCo. In this context the main competitor of PepsiCo in the snack food market is Kraft Foods.
The SWOT of Kraft is:
Strengths: Currently, Kraft is the second largest food company in the world. It acquired Cadbury at an attractive price. its brand name is globally recognized, it is a market leader in confectionery segment, and has strong financials. It owns several well recognized brands such as Jacobs, Tang, Maxwell House, and Oreo. Kraft also has a strong supply chain network. Further, the company is innovative and has strong research and development. It has a ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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