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Strategic business plan for a real estate business

I need your help on writing a strategic plan for real estate business for 3 - 5 years. 12 pages. All sources must be properly cited in the APA format.

1. Outline of the Strategic Plan
2. Executive Summary
3. Industry Overview
4. Discussion of business
a. Mission Statement
b. Type of business (service)
c. Proposed ownership/legal structure
d. Unique product or service you will offer
5. Analysis of business opportunity (Marketing plan and business plan)
a. Target market inclusive of potential customers and their location
b. Location of your business
c. Economic, demographic, and geographic factors which may influence the success of the proposed venture
• Marketing Plan
• Financial Plan

6. Self-Analysis
a. Actual personal experience, education and training in the area/industry of proposed business
b. Personal strengths and weaknesses which may help and hinder the venture.
c. Personal development plan which should include details for addressing and overcoming areas weakness.
d. Personal development plan for lifelong learning to keep up with ongoing changes in the marketing place.
7. Internal Analysis & External Analysis
8. SWOT Analysis of Real Estate Business's focus areas 3-4 goals for each year with 3 to 4 measurable objectives for each goal. Goals can span for several years.
9. Long-term objectives
10. Strategy Analysis and choice
11. Critical Success factors
12. Controls and Evaluation
13. Appendix
a. Supporting Document

Solution Preview

The response addresses the queries posted in 3862 words with references. Please see attachment for proper formatting of tables and charts.

Table of content

Executive Summary...............................................................................2

Industry Overview.................................................................................3

Discussion of business............................................................................4

Business opportunity analysis.....................................................................7

Self-Analysis......................................................................................10

SWOT Analysis...................................................................................11

Strategy Analysis and choice....................................................................13

Long term objectives............................................................................13

Critical Success factors.........................................................................14

References.........................................................................................15

Appendix..........................................................................................16

Executive Summary

The following assignment is based on making a plan for the real estate company. It is supposed that the real estate sector shall recover further in the present year. The real estate sector is hopeful of the modest gains on leasing, rents etc. and it is hoped that the pricing will improve prospects of new avenues for growth and revival of the real estate sector across the whole U.S. markets. The marketing plan and financial plan of the ABC Real Estate Company are based upon the demographic and geographic location of Kansas, a mid western region of the United States. The company is a limited liability partnership whose main business is to concentrate on the residential and commercial properties. It is expected that the demand for the residential houses and commercial establishment will rise in the near future. So, it is a good time to set up such a company.

//Market is an important element of the basic social phenomenon of the exchange of goods and services. The space market can be often defined as the market for the use of rent and built space. This development of the real estate market also works on the function of demand and supply side. Strategic plan is also crucial for understanding the nature and scope of a particular business in the targeted market. Hence, we will try to create a strategic plan. It is necessary to give an introduction to the major market that is relevant for analyzing the real estate.//

Industry Overview

The real estate industry can be regarded as an activity that uses various physical and financial resources to construct a new space. The real estate industry is a developing industry that is signified by a considerable risk taking on the part of developers and their financial supporters. The establishment of the real estate industry requires a close, intense and interactive communication between the public sector and the private sectors. The Government officials of the public sector and developers of the private sector need to indulge in a deep rooted and thorough interaction.

The large scale real estate industry in the United States is mainly dominated by some national firms and some firms at the regional level. In the beginning of the 1990s, there were many active firms that specialized in one or two property types. The same trend is followed till now. Most development firms are still privately held and are dominated primarily by one or two partners. These people just have specialized expertise in the financial markets, and they lack the deep pocket funds held by large players (Geltner, 2013).

The real estate is still lingering on a slow recovery trend and is also accentuated by the economic distress in the whole world. According to a survey, the U.S. property sectors and markets are likely to show a great improvement as compared to the past few years. This can be evidenced by the likely demand for houses, new constructions for office and retails etc. However, there is still a need to be reasonably careful while making decisions in this regard (Emerging trends in real estate, 2013).

//After taking an overview of the industry, it can be said that the real estate industry in the USA is following a normal trend of recovery, but there is future prospect establishment of a real estate business. So, in order to establish, a business it would be needed to discuss various aspects of a business that would help in making decisions for the business and ensure its success. Two of such aspects have been discussed in the following section.//

Discussion of business
a. Mission Statement

The ABC Company will be managed by an accomplished and expert team of experienced professionals in key positions. The company's main business would concentrate on the acquisition and development of the real estate properties based upon the realistic values. These real estate activities would take place in the selected target markets of the Northwestern regions. Activities would tend to concentrate more on those transactions that would help in viable opportunities for the future of the company.

The company will try to analyze those opportunities that are unique in nature so that the company can have a comparative competitive advantage in comparison to other such companies. After the acquisition and development of properties, the company would focus on nurturing and development of other facilities, skills and systems. All this will help in maintenance of the high quality standards of the property that in turn would help in gaining a huge amount of profits for the company. Also, the company would focus on maintaining high levels of personnel who are well equipped with the most advanced systems.

b. Type of business (service)

The company would focus both on the residential and commercial properties. The company would work together with brokers, agents and realtors for sale and purchase of the new and resold private homes. This aspect will help in generating a large amount of revenue for the company. While the commercial property element would consist of services that will concentrate on businesses to identify, purchase and sell the property and land for being used for commercial purposes. All this includes ...

Solution Summary

The response addresses the queries posted in 3862 words with references.

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