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GE is introducing a 52-inch big screen, satellite-ready HDTV

GE is introducing a 52-inch big screen, satellite-ready HDTV with a built-in DVD player, picture-in-picture, and a feature that allows the viewer to simultaneously view frozen frames of the last signals received over 50 channels. What strategic recommendations would you make to GE regarding the initial target market for the new big screen HDTV?

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GE is introducing a 52-inch big screen, satellite-ready HDTV with a built-in DVD player, picture-in-picture, and a feature that allows the viewer to simultaneously view frozen frames of the last signals received over 50 channels. What strategic recommendations would you make to GE regarding the initial target market for the new big screen HDTV?

Solution:

GE's first step should be to research the market. I recall reading in a Consumer Electronics magazine ...

Solution Summary

GE is introducing a 52-inch big screen, satellite-ready HDTV with a built-in DVD player, picture-in-picture, and a feature that allows the viewer to simultaneously view frozen frames of the last signals received over 50 channels. What strategic recommendations would you make to GE regarding the initial target market for the new big screen HDTV?

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