foreign market to be avoided by Google

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  73613 Discuss a minimum of one foreign market to be avoided by a web development company and why. Discuss a minimum of one foreign market to be avoided by a web development company and why.

• Google's foreign currency translation risks

  Foreign economic event The company is doing business expansion in foreign countries and these events are risky for the company due to lack of assurance of success. Google has only 30% market share in China market in 2009 (Sercu, 2011).

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• Lessons Apple could learn from Google's experience in China

  444504 Lessons Apple could learn from Google's experience in China Two of the most successful American companies, Apple and Google, attempted to expand their global reach by entering into the Chinese market.

• Google in China

  By late 2004, it was clear to Google that China was a strategically important market.

• IPO strategies

  Google divided its stock into Class A having 10 votes and Class B having 1 vote. It avoided the conventional methods of marketing the IPO by going in for a Dutch auction online.

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  However, the IPO's were avoided by large institutional investors.

• Globalization: legal, cultural and ethical challenges

  Google had to clearly explain why it contradicted its own philosophy of "Don't be evil" and continues to compromise in the Chinese market by stressing on the fact that it will be a big mistake on part of Google to deprive almost one fifth of the world's