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While preparing a sales presentation to sell to a friend, how much pressure would you apply for the order? Is selling to a friend easier or harder? What is your opinion? Is applying pressure an important part of the role of the sales professional?

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The solution discusses how much pressure you would apply when preparing a sales presentation to sell to a friend, if selling to a friend is easier or harder, and if applying pressure is an important part of the role of the sales processional.

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This is always a difficult situation in marketing, because it is a friend. You don't want to seem overbearing, yet you want to be convincing enough to make a sale. The amount of pressure that should be applied should be consistent to selling to someone who isn't a friend. The "friend" part of the selling process should be set aside during the presentation. The reason why is because the marketer could lose objectivity because they are selling ...

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