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Incorrect sales forecast

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Looking for some assistance to break down these two points:

a) Why didn't the VW managers correctly forecast the sales potential of the VW Beetle?

b) Using Consumer Theories, explain whether it is styling or other factors that sell cars, in particular, the VW Beetle.

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Solution Summary

Why didn't the VW managers correctly forecast the sales potential of the VW Beetle is determined.

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The VW managers could not correctly forecast the sales potential of Beetle because they made wrong assumptions about several underlying factors that could have affected Beetle's sales such as consumer purchasing trends, economic conditions, competitive offerings, etc. All these ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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