Reading Financial Statements
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Please refer to the the attached document in answering the following questions, as it shows some of Google's financial statements.
Based on this data, how would you rate this company? Are they performing well? Why or why not? (Based on what ratios/calculations?) What areas should they improve in? Why?
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Solution Summary
This solution examines some of Google's financial statements and provides the Expert's rating on the company, an opinion of how well they are performing (based on certain ratios and calculations), and which areas they should focus on improving, and why those areas should be targeted.
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Google is a very interesting company to look at. While their revenue really declined in 2009, it came back up in 2010 and 2011. Their sustainable revenue growth has been consistent for the last three years. Their markup index has continued to rise over the last three years and their gross profit really went down in 2010 but has come back up in 2011. Operating expenses have went up consistently each year since 2007 but the percentage of gross profit compared to ...
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