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    Porter's 5 Forces

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    I need help with Porter's 5 Forces and Harley Davidson.

    1. Rivalry/Industry Competition
    2. Threat(s) of New Entrants
    3. Threat of Substitutions
    4. Supplier Power
    5. Buyer Power

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    1. Rivalry/Industry Competition
    There is strong rivalry in the industry from Japanese bike makers like Honda, Kawasaki, and Yamaha Motors. Harley Davidson has an advantage because its brand recognition and positioning makes it the bike of choice. There is intensity of competition because the level of differentiation in the industry is declining. The foreign bike makers are offering attractive bikes and are attempting to seize the market of Harley Davidson in the USA. Harley Davidson has prevailed on its rivals and its sales revenues have increased from $4.9 billion in 2010 to $5.3 billion in 2011. Even its net income has increased from $146.5 million in 2010 to $599 million in 2011. These figures show that the impact of rivals on ...

    Solution Summary

    This solution provides you with strong points concerning Porter's 5 Forces. Additionally, this solution provides four reference sources for further research on the topic.