research approach
Not what you're looking for?
You have been retained by a manufacturer of major appliances to investigate the probable color preferences of stoves and refrigerators in the coming year. What is the purpose of the research? Are there different purposes that might require different research approaches?
Purchase this Solution
Solution Summary
This solution discusses a research approach.
Solution Preview
There may be a few purposes:
1) To find out what consumers are most likely to buy- The research approach to this would be to do consumer surveys and field studies.
2) To find out what other competitors will be ...
Purchase this Solution
Free BrainMass Quizzes
Writing Business Plans
This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.
Organizational Leadership Quiz
This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.
Understanding Management
This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.
Cost Concepts: Analyzing Costs in Managerial Accounting
This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.
MS Word 2010-Tricky Features
These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.