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    Global Expansion: Barriers

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    Research one organization that has expanded into a global market and outline some of the problems that the organization had to mitigate when entering the new market-space.

    •Specifically identify three of the seven characteristics detailed in the module notes.
    •Was there another global market barrier the company had to deal with that is not addressed in the seven aforementioned characteristics?

    Post a 2 to 4 paragraph discussion post (300 words minimum). Justify your explanations by including in-text citations and your references in APA format as applicable.

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    Solution Preview

    In compliance with BrainMass standards this is not a hand in ready discussion post but is only guidance.

    One organization that has expanded into global space is Wal-Mart Stores. When it entered Germany, there were several problems faced by it. Its formula of low prices, strong inventory control, and a large variety of products did not help it capture the German market.

    Culture: The problems related to culture were enormous. When clerks smiled at customers, these were interpreted in Germany as flirtatious behavior. Wal-Mart offered free bags for goods purchased, improved store interiors, and offered friendly greetings (1). These were interpreted as price increasing tactics ...

    Solution Summary

    The answer to this problem explains organizational issues including barriers in global expansion . The references related to the answer are also included.