The product or communications adaption (dual adaption) promotional strategy adapts both the product and its marketing communication to suit the target market. The product itself is adapted to match the needs or preferences of local buyers. The promotional message is adapted to explain how the product meets those needs and preferences. Because both production and marketing efforts must be altered, this strategy can be expensive; therefore, it is not very common. It can be implemented successfully, however, if a sufficiently large and profitable market segment exists.
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Briefly discuss the effects of globalization on international marketing activities, and explain how a product or communications adaption (dual adaption) promotional strategy works.
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This 257 word solution is tied together with 1 solid reference. It covers the dual marketing concept, and defines what dual marketing entails. The solution covers communication in a global market, and outlines the importance of a dual marketing approach.
Global Economics with Monopolies and Oligopolies
1. Select a company that uses (or has used) dynamic pricing.Briefly explain how the company uses dynamic pricing. Discuss the benefits and drawbacks of dynamic pricing for that particular company. Conclude with a summary of your findings.
You have been contracted by a competitor of SBC to conduct some background research on SBC. Specifically, you have been asked to research, compare, and explain the similarities and differences of the breakup of the AT&T/Bell System antitrust problems that occurred in the 1980s to the recently similar problems with SBC/Ameritech. Add to this, the pending acquisition of ATT by SBC.
1. Explain the difference between a monopoly and an oligopoly, the welfare effects of monopoly, cost advantages that create monopolies, government actions that create monopolies, and government actions that reduce market power.
2. SBC and ATT are planning to merge. Apply the information fron the above question and explain whether the newly formed company will be a monopoly or oligopoly. What will be the welfare effects, if any, of this merger? What cost advantages might be created? What actions, if any, do you think the government will take? Be sure to support your answers with specific facts.View Full Posting Details