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    Traditional IPO or an online auction

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    For this problem, I need to know
    What type of IPO should Second Life use - a traditional IPO or an online auction?
    In helping with this problem, please consider the following issues:
    A. The type of investors Second Life is likely to attract
    B. The lessons learned from Google and Morningstar from their auction IPOs
    C. Costs and risks of each type of IPO
    Please be specific and provide references.

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    https://brainmass.com/business/initial-public-offering/traditional-ipo-or-an-online-auction-221596

    Solution Preview

    What type of IPO should Second Life use - a traditional IPO or an online auction?
    For this problem, I need to know
    What type of IPO should Second Life use - a traditional IPO or an online auction?
    In helping with this problem, please consider the following issues:

    A. The type of investors Second Life is likely to attract
    B. The lessons learned from Google and Morningstar from their auction IPOs
    C. Costs and risks of each type of IPO
    About Second Life
    As per the Second life website, "Second Life® is a 3-D virtual world created by its Residents. Since opening to the public in 2003, it has grown explosively and today is inhabited by millions of Residents from around the globe."
    IPO ...

    Solution Summary

    Response explains the difference between the traditional IPO and an online auction

    $2.19