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Risk Identification and Mitigation

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Discuss the risks the Google faces and the actions they take to mitigate those risks. Refer to the Management Discussion and Analysis section of the annual report for this information.

As part of your response consider whether you think the risk mitigation techniques are reasonable. Discuss what others concerns or advice you would offer if you had the opportunity.

Include in your post a calculation for the probability of one of the risks identified by Google. This information may not be available in the annual report, therefore you will likely need to conduct research and critical thinking to complete this calculation.

Tip: For help with reading an annual report access this handy guide from Moneychimp (http://www.moneychimp.com/articles/financials/fundamentals.htm)

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Solution Summary

Solution discuss the risks the Google faces and the actions they take to mitigate those risks

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As per Annual report of Google, "Google is a global technology leader focused on improving the ways people connect with information." Its core business is of providing information and earning advertising revenues on it. Some of its leading products are Google search engine, Gmail, Adwords and Adsense program. Google is facing ...

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