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Retail selling prices of merchandise are cheaper at times

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Why are retail selling prices of merchandise cheaper at times?

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Solution Summary

This 294 word solution provides four solid reasons why there are sometimes cheaper prices for retail items. A current marketing example is also included.

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There could be several reasons for cheaper prices at times:

Comparing two items, it could be that one is a slow mover and in a retail setting, there is no money made for items that stay in inventory too long. Inventory turnover is critical to successful retailing. For that reason, one item may be reduced in price (on sale) that has nothing to do with quality. It could simply be the preference of buyers, for style, size, ...

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