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    Price variance

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    As a marketer, when do you think it is right to go against the pricing norms of your company? Would you be comfortable making the case to executives, or would you try it their way, then revise your pricing strategy? Additionally, do you think you should price a product differently (multiple price-points) depending upon the buyer or end-user?

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    Price variance

    As a marketer, when do you think it is right to go against the pricing norms of your company?
    It is right to go against the pricing norms of the company when it becomes necessary to change the prices to maintain the market share of the firm. Another circumstances under which it is right to go against the pricing norms is the need to change pricing strategy is to counter sudden competitive moves. For instance, if there is sudden ...

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