Access www.tsnn.com. Pick a trade show category (e.g. apparel, fitness, photography) and two trade shows from the category. Find the following information where available: type of show, location of show, show date, number of exhibitors, number of attendees, and actual exhibitors. Google the trade show if details on the show are unavailable. Assume you are a small manufacturer in that category. There are advantages to exhibiting at a trade show and advantages of being only an attendee. This will depend on the trade show, your budget, and what you hope to gain from the trade show experience.
Evaluate the feasibility of exhibiting at these two shows. If you could exhibit at one, which would it be, and why? What would you do before the show to prepare? What would you do during the show, and after the show to maximize the benefit to your firm?
Now, if you could attend one, and not exhibit, which would it be, and why? What would you do to prepare before the show? What would you do during the show, and after the show to maximize the benefit to the firm?
Trade show category: IT/Software/Hardware/Internet
Trade Show 1:
Gartner Security & Risk Management Summit
Gaylord National Hotel & Convention Center
201 Waterfront St.
National Harbor, MD 20745
June 23, 2014 - June 26, 2014
Number of Attendees: No numbers provided yet but over 540 companies expected to attend.
Actual Exhibitors: BT, Cisco, Dell, IBM, Symantec, RSA, Verizon, Webroot, Websense, AT&T, Raytheon, Tripwire, Juniper
Type of Show: Research, insight, and perspectives regarding security and risk management within the IT sector.
Trade Show 2:
BbWorld 2014 - Blackboard World + DEVCON
Sands Expo & Convention Center
201 E Sands Ave.
Las Vegas, NV 89169
July 13, 2014 - July 17, 2014
Exhibitors: Over 900 institutions
Number of Attendees: No numbers provided yet.
Actual Exhibitors: Arizona State University, University of Alabama, Berkeley College, Johns Hopkins University, Wayne State University, Pepperdine University
Type of Show: Latest advances in technology with higher education decision-makers providing an opportunity to network with peers ...
A discussion on how you would go about preparing for a trade show and all the logistics involved including feasability.
Responsibilities of Being Project Manager of a Trade Show
Your company, LRH Products, is about to attend a major trade show event in another city. You, a member of the marketing team, have been selected to manage the project. The project includes all the activities necessary to update the trade show display, re-stock the collaterals (brochures, signs, presentations), order new give-aways, transport the trade show materials, and make all travel arrangements. At this time, you do not need to update any of the printed collaterals, but the presentation will likely need some small modifications. The sales people who will staff the booth also need to be identified, notified, and trained. Clothing may also be necessary to order for them.
You will start this project ten weeks before the event; the display needs to be shipped ten calendar days before the event begins to ensure adequate time for set-up by the on-site trade show staff. You have adequate budget, prepared by the marketing manager based on the costs from the last show.
You have a small team of people to help you complete the project. You are available to work up to 16 hours a week on the project. As the newest person in the marketing department, you are not very familiar with the products or what has been done at previous trade shows. You have significant experience organizing trade show events since you used to work from one of the competitors. You also have experience training sales staff. You do not know the vendors with whom you will work on this project, such as the printer and give-away supplier. You do have the following individuals to draw upon their expertise for help and guidance.
Hours available per week 12
Related experience - Has been involved with the trade show for the past several years. Is very knowledgeable about the products and has a solid working relationship with the sales staff.
Comments - Likes to update the collaterals, especially the presentation. Is comfortable training the sales staff, but doesn't always cover the material correctly. Will go on vacation four weeks prior to the trade show and will be off for two weeks.
Hours available per week 8
Related Experience - Administrative assistant for the marketing department and has been involved in preparations for several trade shows.
Comments - Enjoys working on the give-aways and presentations. Does not enjoy making travel arrangements and tends to make mistakes there. May be pulled away from this project to support more time-critical activities.
- Task needing assistance:
This is a new position and your manager has asked you to write a job description for the project manager role to document for future candidates. In your summary, describe the main responsibilities that must be completed by a project manager.
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