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Trade Shows

Access www.tsnn.com. Pick a trade show category (e.g. apparel, fitness, photography) and two trade shows from the category. Find the following information where available: type of show, location of show, show date, number of exhibitors, number of attendees, and actual exhibitors. Google the trade show if details on the show are unavailable. Assume you are a small manufacturer in that category. There are advantages to exhibiting at a trade show and advantages of being only an attendee. This will depend on the trade show, your budget, and what you hope to gain from the trade show experience.
Evaluate the feasibility of exhibiting at these two shows. If you could exhibit at one, which would it be, and why? What would you do before the show to prepare? What would you do during the show, and after the show to maximize the benefit to your firm?
Now, if you could attend one, and not exhibit, which would it be, and why? What would you do to prepare before the show? What would you do during the show, and after the show to maximize the benefit to the firm?

Solution Preview

Document attached.

Trade show category: IT/Software/Hardware/Internet
Trade Show 1:
Gartner Security & Risk Management Summit
Gaylord National Hotel & Convention Center
201 Waterfront St.
National Harbor, MD 20745
June 23, 2014 - June 26, 2014
Exhibitors: 160
Number of Attendees: No numbers provided yet but over 540 companies expected to attend.
Actual Exhibitors: BT, Cisco, Dell, IBM, Symantec, RSA, Verizon, Webroot, Websense, AT&T, Raytheon, Tripwire, Juniper
Type of Show: Research, insight, and perspectives regarding security and risk management within the IT sector.
Trade Show 2:
BbWorld 2014 - Blackboard World + DEVCON
Sands Expo & Convention Center
201 E Sands Ave.
Las Vegas, NV 89169
July 13, 2014 - July 17, 2014
Exhibitors: Over 900 institutions
Number of Attendees: No numbers provided yet.
Actual Exhibitors: Arizona State University, University of Alabama, Berkeley College, Johns Hopkins University, Wayne State University, Pepperdine University
Type of Show: Latest advances in technology with higher education decision-makers providing an opportunity to network with peers ...

Solution Summary

A discussion on how you would go about preparing for a trade show and all the logistics involved including feasability.

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