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Location Analysis

Why should the small business owner consider the demographics of an area when choosing a location for opening a new business? Name some sources of demographic information that are valuable tools to use in this evaluation.

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A small business owner would want to consider demographics and use that information along with the industry/type of products being sold. The basic demographic information for the potential location should be analyzed, including gender percentages, income levels, ...

Solution Summary

This solution explains why small businesses should consider demographics when choosing a location. Sources of demographic information that are valuable tools is also discussed.