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Location Analysis

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Why should the small business owner consider the demographics of an area when choosing a location for opening a new business? Name some sources of demographic information that are valuable tools to use in this evaluation.

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Solution Summary

This solution explains why small businesses should consider demographics when choosing a location. Sources of demographic information that are valuable tools is also discussed.

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A small business owner would want to consider demographics and use that information along with the industry/type of products being sold. The basic demographic information for the potential location should be analyzed, including gender percentages, income levels, ...

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