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Potential - Competitor intelligence has been defined as highly specific and timely information about a company.

Competitor intelligence has been defined as highly specific and timely information about a company. In a 250 word response discuss some useful sources of intelligence such as published information, databases, and other sources of industry, market, competitor, and personnel information, including industry experts, suppliers and associations. Describe the quality and quantity of intelligence available and its usefulness to the entrepreneur.

Please use peer-reviewed journal articles and books to support your response. Use APA 5th edition guidelines for in-text citations and the reference list.

Solution Preview

Competitive intelligence is defined as having four specific goals:

 Detecting competitive threats
 Eliminating or lessening surprises
 Enhancing competitive advantage by lessening reaction time
 Finding new opportunities

The objective of competitive intelligence is not to steal a competitors trade secrets or other proprietary property, but rather to gather in a systematic overt (legal) manner a wide range of information that when collated and analyzed provides a fuller understanding of a competitor firm's structure, culture, behavior, capabilities and weaknesses.

Competitive intelligence is both a product and a process. The product is actionable information- information ...

Solution Summary

This solution explains how competitor intelligence has been defined as highly specific and timely information.

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