Rengineering

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Is reengineering just another management fad or does it offer something of lasting value? Describe specific situations in which you would or would not recommend reengineering as a potential strategy. Be sure to support your answer.

Wikipedia says, "Reengineering (or re-engineering) is the radical redesign of an organization's processes, especially its business processes. Rather than organizing a firm into functional specialties (like production, accounting, marketing, etc.) and looking at the tasks that each function performs, we should, according to the reengineering theory, be looking at complete processes from materials acquisition, to production, to marketing and distribution. The firm should be re-engineered into a series of processes."

Need of Reengineering
Today corporations are facing following rapid changes.

* Free movement of capital, thus making it easily accessible.
* Technology is no longer the presence of a few companies.
* Unrestricted flow of information makes it available to all.
* Globalization is creating one all-important quality standard.
* The world economy is increasingly become service-oriented.

Thus the corporations must be completely flexible because markets are chaotic and resource needs are unpredictable. Hence the major reasons of reengineering are that companies are continually redesigning work systems to maximize flexibility, efficiency, and effectiveness.

Thus the ...