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Frictionless Business Processes

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IMHO eComm will continue to grow because it is relatively "frictionless" when compared to offline business processes. What is meant by "frictionless"?

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https://brainmass.com/business/e-commerce/frictionless-business-processes-546646

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Frictionless ecommerce relates to giving the customer services that are convenient, flexible, and easy to use. In context of e-commerce it means that the website that sells the product service is easy to find, it is convenient to order, and requires just a click or two to make payment. For example, a product such as a new smart phone turns up when a search engine is used. The product and its features ...

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The response provides you a structured explanation of customer friendly e-commerce . It also gives you the relevant references.

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