IMHO eComm will continue to grow because it is relatively "frictionless" when compared to offline business processes. What is meant by "frictionless"?
Frictionless ecommerce relates to giving the customer services that are convenient, flexible, and easy to use. In context of e-commerce it means that the website that sells the product service is easy to find, it is convenient to order, and requires just a click or two to make payment. For example, a product such as a new smart phone turns up when a search engine is used. The product and its features ...
The response provides you a structured explanation of customer friendly e-commerce . It also gives you the relevant references.