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    Social Responsibility: Mattel

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    Search the Internet for Mattel.com home page. Review the website and find its Corporate Social Responsibility information with respect to Product Safety. Review the site to learn about its viewpoints on product safety.

    Research Mattel's experience with respect to the product recalls from China. Review the various discussions/issues that you find and answer the following questions:

    1.What are some of the challenges Mattel has had with regard to Business Ethics?
    2.Did Mattel follow its values of Corporate Social Responsibility? If yes, why? If not, why not?
    3.What would you do to improve the corporate image if you were a leader at Mattel?

    *Define the role of ethics and social responsibility in business.
    *Describe the opportunities and challenges of conducting business in other countries.
    *Analyze the functional roles of a manager.

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    Solution Preview

    A few years back, business ethics and social responsibility was viewed by the businesses only in terms of compliances to administrative and legal standards and internal rules and regulations. Today, the situation differs. Now the businesses and general public all round the world has realized that in order to achieve success, earning the confidence and respect of the customers is a must.

    Business ethics determines the right and wrong actions of the business. It can be examined from different perspectives, including the commercial enterprise, the employee, and society as a whole. Corporate Social responsibility takes into account the accountability of the business towards entire society. Mattel is the biggest toy making company and plays an important role in framing the future of the world. Except some instances in the past, it is known for its ethical business practices.

    The corporate social responsibility statement of Mattel pays special attention on the methods adopted in achieving success, the quality of its products and their safety. The product safety policy of the company aims at protecting its customers from unexpected hazards (Product Safety, 2008). Stringent standards are set for maintaining the health and safety of its employees, customers and the environment. They have ...

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