In 2005, Nestlé S.A. CEO Peter Braeck-Letmathe explained, â??Companies shouldn't feel obligated to give back to communities because they haven't taken anything away. Companies should only pursue charitable endeavors with the underlying intention of making money. It is not our money we're handing out but our investors. A company's obligation is simply to create jobs and make products. What the hell have we taken away from society by being a successful company that employs people? Which model of CSR would the Nestlé CEO advocate, and do you agree with his assessment?
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The model of CSR that Peter Braeck-Letmathe is the model that corporate social responsibility brings in cash. Braeck-Letmathe views environmental integrity and healthy communities as a means to achieve greater profits. In particular Braeck-Letmathe is socially responsible because of a variety of profit-oriented reasons. These can include increased sales, greater innovation, higher productivity, reduced risks, and greater access to capital. Braeck-Letmathe ...
This solution gives you a detailed discussion on Neslte' (Business Ethics)