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Normative Ethics: Utilitarianism and Deontology

Identify a moral problem, such as Don't Ask, Don't Tell the military is working to correct. Every company has some kind of moral problem. Whether they face up to it or not is another matter. But they have problems.

What the utilitarian considerations are, and what the deontological issues are involved?

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Solution Summary

This solution discusses ethics, including deontological and utilitarianism approaches. The solution provides a clarification of the two theories in regards to ethical actions of leaders.

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Philosophers of utilitarianism, like John Stuart Mill, believe that an action is ethical based on its outcomes or consequences. A key tenet of Utilitarianism is promoting ethical actions that multiply the common good. According to Mill, the intention of the act lets you know about the individual's morality and the good or bad outcome of the act tells you about the ethics of the act itself (Ciulla, 2003).

Deontological ethics, like those proposed by Immanuel Kant, propose that the actions are ethical based on their intentions and whether or not the action was based on duty. So, in theory, utilitarian ethics could determine a bad decision to be ethical because it has positive outcomes. On the other hand, deontological ethics could determine an act to be ethical even if it has negative outcomes, because the act was based on pure ...

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