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Weak vs. Strong Sales Messages

Compare the strategies used when assessing the content of strong and weak sales messages.

When might you recommend that a strong drive for action be appropriate in a sales message? In what circumstances would you think a weak or mild sales drive would be appropriate using specific examples.

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Here you go- I hope this helps. Please let me know if you have any questions.

A strong drive to action is typically used during limited sales opportunities at the point deep discounting techniques are being used, often to move outmoded inventory styles in preparation for newer technology or newer models. It can also be used as a method to increase cash flow prior to tax payments (or even note payments). It is best used sparingly so that customers know that it is actually a cause to take action. Nordstrom has twice yearly sales for women and children, and they use this as a tactic to train the ...

Solution Summary

This solution compares the strategies used when assessing the content of strong and weak sales messages.
It describes when to recommend that a strong drive for action is used in a sales message. It also discusses under what circumstances a weak or mild sales drive would be appropriate, using specific examples.

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