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What are risk and uncertainty and how do they play a role in managing at the frontier?

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What are risk and uncertainty and how do they play a role in managing at the frontier?
Risk and uncertainty are external variables that result in unexpected losses for a firm. Common examples of risks that management faces include unexpected fall in demand, unanticipated increase in interest rates, or unexpected labor agitation. Essentially risks and uncertainties are related to the results of the business venture. Risk and uncertainty relate to the chance of major loss to the firm when ...

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