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Margaret (Meg) Whitman

Identify the corporate strategies that were formulated by Margaret (Meg) Whitman that led to the success E-Bay (TM). Indicate any obstacles she had to overcome. Indicate any special skills or personality traits she possess that contributed to the success of the corporation.

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Margaret C. Whitman took over as chief executive of Web auctioneer eBay in early 1998, after founder Pierre Omidyar already had it growing 70% a month. Hailing from a traditional marketing background at Hasbro, Walt Disney, and Stride-Rite, Whitman initially wasn't sure what to make of what looked like a funky online garage sale. But under her stewardship, eBay has grown into the world's largest e-marketplace, offering everything from its trademark Pez dispensers and Beanie Babies to automobiles and homes.

Whitman's secret: Let the customers tell eBay what to do. As the auctioneer has grew to become a community of millions of buyers and sellers, Whitman pushed eBay to devise new ways to tap its customers' opinions and expertise.

source: http://www.businessweek.com/magazine/content/01_49/b3760606.htm

Whitman's extensive knowledge in brand building, combined with her knowledge of consumer technology, had a dramatic ...

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Identify the corporate strategies that were formulated by Margaret (Meg) Whitman that led to the success E-Bay (TM). Indicate any obstacles she had to overcome. Indicate any special skills or personality traits she possess that contributed to the success of the corporation.

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