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External Communitcation Plan

Please help so that I can complete the following:

a. Create an effective external communication plan for each team member's public policy issue. These plans must be tailored to meet the needs and address the concerns of all competing stakeholder groups.
b. Evaluate the roles of elected and appointed officials in establishing media relations for each communication plan.
c. Evaluate how competing interests were balanced and tradeoffs were made in the creation of the external communication plan.

PUBLIC POLICY ISSUE: CALIFORNIA AB 1725, SPECIFICALLY THE ROLE OF ADJUNCT FACULTY. THE POSITION IS THAT COLLEGES SHOULD HAVE MORE FLEXIBILITY TO USE ADJUNCT, PARTICULARLY WITH THE CURRENT STATE BUDGET CRISIS AND LARGE CUTBACKS AT EACH OF THE COLLEGES.

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External Communications Plan:
Goals and Objectives
1. The goal of the external communications plan will be to communicate the need for adjunct faculty, emphasize that the policy of hiring adjunct faculty is in the best interests of all stakeholders and the policy of employing adjuncts is relevant in the context of server budgetary crisis.
2. The objective is to ensure that the interests of different stakeholders are taken care of through the policy of using adjunct faculty.

Timeline:
The external communication will commence within a week and will continue for a period of six months.
Financial Resources:
It is estimated that $50,000 will be spend during the fist six months.

Process of Communication:

Communication of the reasons behind the use of adjunct faculty: this will be communicated to different stakeholder groups through meetings, interviews and other methods. The other methods will include the use of newsletters, pamphlets, website postings and banners.
Development of formal presentation: The reasons behind the need for the use of adjunct faculty will be highlighted in this presentation. For example, issues like: Budgetary cuts and the need for flexibility and real life experience of the adjunct faculty will be stressed. The presentation material like slides and DVDs will be developed at this stage.
Pilot testing: A reference group will be selected from different ...

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