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    Cognitive Frames vs. Disruptive innovation

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    Write a 270 words essay that list the main cognitive frames that companies can adopt when facing a disruptive innovation. Explain why are these cognitive frames contradictory in nature. Give examples.

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    https://brainmass.com/business/business-management/cognitive-frames-vs-disruptive-innovation-556073

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    The response addresses the queries posted in 451 words with references.

    //Disruptive innovation is an innovation, which helps a business in creating a new market and value network and disrupts an existing market and value network. There are certain cognitive frames that a company adopts while planning to deal with a disruptive innovation and same are the context of the following discussion.//

    Cognitive Frames for Companies to Deal with Disruptive Innovation

    Disruptive innovation can be defined as an outcome of the technological change; however, scholars also define it as a function of conflict between the business models given by an entrant and an incumbent. There are certain cognitive frames that companies can adopt while dealing with a disruptive innovation. These are made up of two sides that are opposite to each ...

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    The response addresses the queries posted in 451 words with references.

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