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Challenging aspects of forecasting

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What are some of the challenging aspects of forecasting?

Why is it important to start the forecasting process with the sales budget?

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Solution Summary

The expert examines the challenging aspects of forecasting. Why it is important to start the forecasting process with the sales budget is determined.

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Question 1:

Evaluating the true risk associated with your future business is hard. Since we must accept in a finance class that returns are linked to risk, and your NPV will be the result of your future cash flows discounted on the appropriate r, evaluating the correct return associated ...

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