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    Business Model

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    What is a rational business model? Discuss the rational business model in rapidly changing business environments. Provide an example of a rational business model and references of how it relates to a changing business environment.

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    What is a rational business model?

    Rational business model is a reasonable business model. A business model, that is based on logical thought and is relevant to the current business environment. It is an appropriate business model.

    Discuss the rational business model in rapidly changing business environments.

    The rational business model in a rapidly changing business environment must be able to adopt itself to the changes in the business environment successfully and profitably. For instance, vertical ...

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