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Secondary Data

The goal of the project is to describe and discuss secondary data. For your organization (or an organization for which someone you know works)

1) describe the helps types of secondary data the company collects
(2) describe how this data helps managers in the decision-making process
(3) describe additional source/types of secondary data that your company should be collecting and how this might assist managers in the decision-making process

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For the purpose of this assignment, I am chosing lighting company Philips that sells its products in numerous countries across the world. The company collects different types of secondary data such as:

1) Country, industry or sectoral reports obtained from multiple sources like research firms, trade publications, etc.

2)" Organizational records, communications and web sites; reports of committees; media accounts (newspaper articles); TV and ...

Solution Summary

The goal of the project is to describe and discuss secondary data. For your organization (or an organization for which someone you know works)

$2.19