Starbucks Card Duetto Visa
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For this assignment, you will examine the use of qualitative data for a business scenario. To complete the assignment:
Read the case entitled "Starbucks, Bank One, and Visa Launch Starbucks Card Duetto Visa."
1. Describe any ethical issues that should concern Starbucks about this initiative.
2. Build the management-research question hierarchy for this project.
3. The Duetto Card team turned to Greenfield Online to recruit a panel for one of its online surveys. How might you build a sample frame of appropriate participants for future online or phone surveys?
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1. Describe any ethical issues that should concern Starbucks about this initiative.
There are strong ethical issues relate to Starbucks Duetto Visa card. Starbucks has joined banks and credit card companies in soliciting customers without regard for the consequences of high credit card debt for these customers. Ethical conflict of the sale of easy credit to Starbucks customers can too often result in high credit card debts for these customers. The promotions that Starbucks is using represent the unethical manner in which the Starbucks Duetto Visa card is being issued to coffee drinkers to promote its products. The purpose of issuing this card is to induce the customer to spend more than what she normally would have at Starbucks. For example, several of Starbucks customers are college students who are ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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