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Starbuck Analysis

I need help gathering the following information together and putting into a short summary for each of the questions based on STARBUCKS.

What is the company's mission?
What are the company's objectives?
What are the company's strategies? (ie global growth, etc)
What are the company's policies? (promoting from within, emphasis on quality & product innovation)
Who are the people on the board of directors, what is their background?
Who are the top managers (CEO, President, VP, CFO, etc.) and how long have they served, any interesting facts about their work, etc.

Solution Preview

Please see response attached for best formatting, which is also presented below. I hope this help and take care.


Briefly, to help you search for information, I walked you through the step-by-step process that I used to research the topic. Let's take a closer look at each question below, which you can then easily use for your final summary.


Starbucks Corporation is a specialty coffee retailer. It produces and sells a wide variety of hot and cold beverages, complementary food items, coffee-related accessories and equipment, a selection of quality teas and other non-food products through some 8500 retail locations across 32 countries worldwide. The company is headquartered in Seattle, Washington and employs about 74,000 people. The company recorded revenues of $5294.2 million during the fiscal year ended September 2004, an increase of 29.9% over 2003. The operating profit of the company during fiscal 2004 was $610 million, an increase of 43.7% over fiscal 2003. The long-term debt was $3.6 million during fiscal year 2004, a decrease of 18.2% from 2003. (1)

1. What is the company's mission?

For the company mission, objectives, etc. the place to look would be the Starbucks Corporation website, which usually has this type of information listed. Let's go to the and type in Starbucks Corporation to see if we can locate the company website and search for the information (or some of it) that we need. The first listing is the Starbucks homepage, so click on it. At the bottom left hand column of the Starbucks homepage, let's click on CSR Annual Report first to see what it turns up (trial and error).

Now let's click on Company (left hand side of the website), which will probably have some of the information that we are looking for. Have you done this? Notice that the mission is now listed under company (left hand side still), so let's click on mission. Great, this page lists the mission in terms of principles, which are presented below.

E.g. Company Mission:

Mission Statement: Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.

The following six guiding principles will help us measure the appropriateness of our decisions:

Provide a great work environment and treat each other with respect and dignity.

Embrace diversity as an essential component in the way we do business.

Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee.

Develop enthusiastically satisfied customers all of the time.

Contribute positively to our communities and our environment.

Recognize that profitability is essential to our future success.

E.g. Starbucks Environmental Mission:

Starbucks is committed to a role of environmental leadership in all facets of our business.

We fulfill this mission by a commitment to:

Understanding of environmental issues and sharing information with our partners.

Developing innovative and flexible solutions to bring about change.

Striving to buy, sell and use environmentally friendly products.

Recognizing that fiscal responsibility is essential to our environmental future.

Instilling environmental responsibility as a corporate value.

Measuring and monitoring our progress for each project.

Encouraging all partners to share in our mission.


2. What are the company's objectives?

Still on website, let's go back to the homepage (click the arrow at the top of the web page to ...

Solution Summary

In terms of a Starbucks analysis, this solution provides assistance in gathering information on Starbucks and also addresses the questions for a short summary.