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Using memory to design a business service

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Behavioral scientists suggest that we remember events as snap shots, not movies. How would you apply this to designing a service?

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Solution Summary

A discussion on how use of the behavior, memory snapshots, to design a company service that will gain attention and make the business successful.

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I would make sure the service impressions could be felt as well as seen. First impressions are an important part of any business, so the first impression would be the cornerstone of the design. Then I would use my own experience to design the service. I like to work with people who know what they are doing and are ...

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