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Formulate a strategy to improve the opportunities for Durango to reach its revenue goals (i.e., increase revenue by 10% within five [5] years).

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If Durango wants to reach its revenue goals of 10% growth in five years, Durango has to expand into foreign markets. In the EU countries, the most attractive countries are Denmark, Finland, and Sweden. These countries have high economic prosperity. If Durango is not successful in exporting to these countries, it may seek to market its manufactured products in Netherlands, Austria, and ...

Solution Summary

The answer to this problem explains the strategies used by Durango to reach revenue goals. The references related to the answer are also included.