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Developing a Communication Plan for a New Product

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Develop a communications plan for your product launch, including both your domestic and international markets. Write a response addressing the following:

(Product - Kudler Fine Foods/ Japan - Domestic Market/ France - International Market)

Evaluate factors involved in developing and managing an effective marketing communications plan for the new product.

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Solution Summary

The response helps the reader in developing a communication plan for a new product in 571 words with 1 reference. Anyone with basic understanding about marketing, advertising and communication will benefit from this discussion of the several factors which are the essential components of a communication plan.

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We are required to develop a Communication Plan for new product launch (Kudler Fine Foods) in domestic, as well as, international markets.

Communication Plan

Today, almost every organization is facing the problem of attracting new customers, maintaining existing market share and sometimes of survival too. It has become very critical for the companies to integrate marketing strategies and plans, effectively. Companies should be aware that communication plays a very important role in the success of marketing strategies. It is quite necessary for them to convey their messages to the potential customer at right time and right place. Kudler Fine Foods is also seeking to have a communication plan to launch its products in domestic (Japan) and international (France) markets.

In the following points, we are going to discuss several factors, which are the essential components of a communication plan.

A company considers several factors at the time of preparing a communication plan. ...

Solution provided by:
Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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