What does the concept of "coopetition" add to Porter's five forces approach to industry analysis?© BrainMass Inc. brainmass.com October 9, 2019, 6:57 pm ad1c9bdddf
Today's business environment is extremely competitive and in economics parlance where perfect competition exists, the profits of the firms operating in that industry will become zero. However, this is not possible because, firstly no company is a price taker (i.e. no company will operate where profits are zero). Also they strive to create a competitive advantage to thrive in the competitive scenario. Michael Porter, considered to be one of the foremost gurus' of management, ...
Coopetition or co-opetition is defined using research to validate.