When he retired as CEO of American Airlines, a position he held for 18 years, Robert Crandall was described in a Newsweek article (June 1, 1998) as "one tough [expletive]." Other nicknames Crandall garnered during his career included Fang, Bob the Butcher, and Wretched Robert. Newsweek noted the Crandall's "salty language and brassknuckle, in-your-face," style of dealing with employees and rival airlines is now out of style in the executive suites of U.S. corportations. In strategic decision-making situations, why might Crandall's style of management have been advantageous to American Airlines?
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In strategic decision-making situations, why might Crandall's style of management have been advantageous to American Airlines?
The style of management used by Crandall is the autocratic style. Crandall used to dictate orders to his staff and make quick decisions without consultation. Crandall took charge of the situation.
What happened during the tenure of Crandall? American changed its routing to hub and spoke system. Further, American stated its flight to Europe and Japan. American bought AirCal and opened more hubs. It competed fiercely. It bought the assets of TWA operations ...
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